Millennials are the next wave of homebuyers. But they have their own way of doing things, and their preferences are changing the industry.

They Look Themselves

Online shopping doesn’t stop at the water’s edge when it comes to housing. Millennials might not buy a home online, but they definitely window shop.

Same goes for mortgages. That’s why a fully functional, mobile friendly website with plenty of tools, like the ones that Skyline provides to all of its loan officers, is so important. Millennials want one stop shops where they can look into rates, get information, and connect with someone who can help them all at once.

They Use Referrals and they Research

When it comes to loan officers, millennials get referrals and then research them, rather than shopping around. They trust their friends and family and rely on their experiences, but they like to make sure that the loan officer will be a good fit, just in case.

That means that you need to be findable. If you aren’t online, it’s like you don’t exist. Millennials are used to having the world at their fingertips, so information needs to be easily accessible.

A presence on social media platforms like Facebook and LinkedIn, an attractive website, and testimonials are important. Millennials will look you up and decide whether or not to work with you based on what they find online.

Skyline has a plethora of tools to help our loan officers connect and resonate with this emerging market.

Want to learn about our programs to help effectively market to millennials? Give me a call or shoot me an email.